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The world is changing. Digital media channels and application platforms are rapidly evolving, and audiences engage with content and brands in new and different ways. They no longer want to just see and hear things, they want to play with them—to tinker and explore. They want a product interaction, not a marketing message.
Building Experiences That Matter
In this new world, audiences embrace brands that solve problems, create intuitive experiences and apps, and help them work and play when and where they want to—on the go, across multiple devices.
This world requires a new set of skills and capabilities at the nexus of user-centric product design, integrated marketing and robust, efficient technology development.
That’s where we come in…
Designing For A Multi-Device, Multi-Platform World
It’s one thing to build experiences and apps for a phone or a tablet. It’s another thing entirely to design, architect and build them in ways that work seamlessly from device to device. Current builds experiences and apps that move from laptop to tablet to handheld device, provide the appropriate functionality on each, and render beautifully in every case
Developing For Extensibility With The Latest Technologies
Current’s understanding of the rapidly evolving mobile landscape ensures that we can design not only for today’s devices, but for the devices of tomorrow. This requires deep knowledge of the latest technologies, from touch frameworks, to HTML5, to the cutting-edge of cloud computing and distributed data. Current has the experience to build applications that ensure reusability of assets, optimize feature operations and real-time data processing, and enable rich, multi-touch interactions and mobile device features.
Media On Steroids
The explosion of media content on mobile devices requires not just great technology capabilities but great UX design, knowledge of high-performance devices, and an acute understanding of life in the cloud. Current combines these capabilities to deliver elegant media and content applications, thinking through all of the angles from the design of app skins down to root topics like DRM and battery life.
Merchandising and Engaging Audiences On Their Terms
Merchandising brands and products is no longer just about buying media and PR. It requires insights into customer behaviors and interactions, and the ability to use those insights to create customized plans for earned, owned and paid media. It also requires deep digital marketing capabilities in areas like SEO, social media marketing, clickstream data analysis, and integrated tagging and tracking methodologies, and it demands a knowledge of how to use data and ad exchanges for performance media. The Current leadership team has lived in this world for decades and pioneered some of the industry’s leading practices. Current not only builds great experiences—we can help market and merchandise them as well.